There are truly quite enough ad agencies around with daft names, Richard Whitman over at Mediapsssst, tells us that for some weird reason a lot of them are now calling themselves “Cake.” If you need to know why the fuck they are doing it, just read this bullshit from the management nozzles of one of them… “One of our guiding principles is ‘empathy above all'. We succeed because we put people first. Whether those people are the customers we design for, or the colleagues we work with. Our ‘special sauce’ is figuring out what people really love. And everyone loves cake.” Obviously, we can now look for an upsurge of agencies called “Sauce.”
Beats the shit out of bread!