In the Poisoned Dwarfs quest to turn us all into “Math Men,” WPP announces the formation of OgilvyAmp, a new unit which will mine data. The outfits CEO-Nozzle, Todd Cullen said… “This is a huge opportunity for clients and for us to remove data as a distraction and position it as a tool in the creative palette.” Oh fucking yes Todd, we don’t want to be distracted by all that data shit, do we, when we could be creating even more data shit to ignore. This new WPP creation will have 300 employees with offices in New York, Beijing, Frankfurt, London, Paris and Singapore. Can you imagine how much fucking data these douchenozzles are going to generate and then shove down the throats of the poor fuckers working at Ogilvy? Speaking of “creative palettes,” has anyone seen my beret and smock?
Data... Data... Where's the fucking Data? (click!)