I spent some time yesterday being interviewed for a piece in today’s “Washington Times.” Reporter, Chris White did a good job of pushing a pin into the balloon of Super Bowl hype; pointing us to a study by Communicus Research which shows only one in five ads on game day lead to a sale, whereas ads on other big events, such as the Oscars and Olympics, generate more brand association effectiveness… And, are way cheaper. Ad “Professor” Amit Joshi, makes the shitasmic claim that running a Super Bowl ad will not necessarily help sales and profitability. However, it will boost your stock price! But then what can you expect from a Professor of Advertising, who has never worked in advertising? God, I am getting so fucking bored with this non-stop Super Bowl bullshit!