Apparently America’s fast food freaks are loving rancid Tex-Mex shit, whilst passing on Ronald’s grease-burgers. Sales of Chipotle are through the roof, whilst the numbers for McDonalds are sliding down the grease pan. Does this mean DDB, McD’s AOR, is in danger of losing the biz? It wouldn’t be the first time rumors have circulated about this. Fast food accounts are notorious for dumping agencies when the unwashed masses start passing them over for even more obnoxious fucking food.
There’s no accounting for taste!