Once again we have further proof that the business is completely fucked up with the news yesterday that Johnnie Walker has put its global account into review. The current AOR is BBH and over its fifteen year tenure it has produced some of the best booze advertising ever. My favorite, the six minute, one single take, Robert Carlyle epic… “The Man Who Walked Around The World.” Whenever I want to persuade myself there is still some hope for the biz, I watch it. Now Diageo, the owners of Johnnie Walker, have fucking blown that because of their stupidity. What a bunch of fucktards!
Diageo is now in deep shit!