Yesterday, Cannes awarded its first Grand Prix in the innovation category. Which was introduced this year to honor pioneering forms of technology that have made ideas possible, and the top prize was awarded to “Cinder,” software developed by digital agency The Barbarian Group. Apparently, “Cinder” is an open-source platform for creative coding. It’s free to use, and so is the recipe that makes it. Created for “hardcore developers,” it runs on Mac OS X, the iOS and Windows, and was originally created to serve the VFX industry. It is a “toolbox” that lets you program graphics, audio, video, networking, image processing and computation geometry. To which I have to say… What the fuck does this have to do with advertising awards that are supposedly recognizing creativity? It’s like Leonardo winning a Lion for having the cleanest paint brushes. Even the Oscars for technical achievement are awarded at a separate ceremony. Cannes is starting to look like the Clio’s under Bill Evan’s reign. A bare faced fucking money machine to feed someones habit!
And the Gold Cinder Block Award goes to... "Cinder!"